A Texas CPA You Can Actually Talk To
Reed Covar, CPA
TITLE
Principal
HOMETOWN
Edgefield, SC
YEARS OF EXPERIENCE
8
EDUCATION
Never believe that a few caring people can’t change the world. For, indeed, that’s all who ever have.
Beginning his career at a southeastern regional firm in Columbia, SC, Reed honed his skills from 2017 to 2020. He then transitioned to a specialized role at a firm focusing on Medicare and Medicaid cost reporting, long-term care facilities, and nursing homes, where he provided crucial support in the preparation of audited financial statements and tax returns. Most recently, Reed served at LZ Tax, a subsidiary of LegalZoom, Inc., where he played a key role in supporting small to medium-sized business owners, contributing to product development, enhancing customer engagement, and leading a team of 10 associates. Currently residing in Houston, TX, Reed enjoys life with his partner and their 1-year-old Boxer dog, Layla. He is passionate about continuous learning and personal growth, with aspirations to become fluent in Spanish before turning 40. Outside of work, Reed enjoys exploring the great outdoors, visiting national parks, playing golf, and practicing the piano. A frequent traveler, he finds solace in visiting the Caribbean, especially the island of St. John, at least once a year.
Specialties
Tax Strategy & Planning
Business & Personal Tax Strategy
Multi-State Tax
Cryptocurrency NFTs
Rental Properties
1031 Exchange
Industries
Real Estate
Construction
Professional Services
Your Texas CPA for Tax Strategy and Business Advisory
Dallas is a powerhouse economy built on energy, finance, and the rapidly expanding tech hub of the Silicon Prairie. This level of success brings financial complexities that traditional, reactive firms are not equipped to handle. Whether you are leading a high-growth corporation or managing private wealth in the DFW Metroplex, your dedicated Dallas CPA, Reed Covar, is the strategic partner you need to win.
As a Principal at Dark Horse CPAs, Reed is the antidote to the slow-moving accounting status quo. He delivers much more than basic tax compliance by providing proactive tax strategy, fractional CFO advisory, and personalized business solutions tailored for North Texas entrepreneurs and professionals. From navigating complex IRS requirements to building long-term growth strategies, Reed is committed to your financial dominance in Dallas.
REED COVAR CPA, PRINCIPAL
"At Dark Horse CPAs, we combine collaboration and individual autonomy to create an ideal environment for delivering personalized, high-quality tax and accounting advisory services. My goal is to ensure that each client receives maximum value from their relationship with their CPA. When you work with me, you'll not only enjoy a direct, one-on-one connection but also tap into the collective knowledge and resources of the entire team, allowing us to provide tailored solutions that best serve your financial needs. I serve clients in San Antonio, Austin, Dallas, and the surrounding areas, providing top-tier accounting services to businesses and individuals alike."
80%
Net Promoter Score
The average NPS for accounting firms is 38%. At Dark Horse, 80% of our clients would recommend us to a friend.
Net Promoter Score
Companies use this metric to gauge how happy their customers are with their services. It's calculated by taking the percentage of "promoters" minus the % of "detractors. "The average NPS score for the accounting industry is 39%, less than the DMV! We believe it's important to share that we have successfully fulfilled our promise to WOW clients and consistently monitor this metric to ensure we continue to deliver on the highest level.
550+
5-Star Reviews
Our Google and Yelp reviews speak for themselves. Our goal is to provide 5-star service to every client, every time.
5-Star Reviews
When someone shares their experience with us online, we find it extremely valuable to know where we've exceeded expectations and where we can improve. Many of our clients decide to engage with us as a result of reading about other Dark Horse clients’ experiences. Even when things do not go as planned, we do everything we can to make it right.
90%
Retention Rate
We're all about creating long-lasting, value-added relationships.
Retention Rate
This is the frequency of repeat business from our clients that work with us. This means that 9 out of 10 clients use us for subsequent years. That shows us that people enjoy working with our CPAs, are pleased with the work, and want to continue with Dark Horse over the long term.
Tax Strategy & Compliance for Dallas Locals
The Problem: Too many Dallas residents only think about taxes at filing time—leading to missed opportunities and unexpected liabilities. While Texas has no state income tax, individuals still face federal obligations, real estate considerations, and investment-related tax strategies that require year-round planning.
The Solution: At Dark Horse CPAs, we believe in No Surprises. We partner with Dallas individuals and families year-round to implement tax-saving and deferral strategies, manage real estate and investment planning, and ensure compliance with federal rules. Every engagement includes proactive planning to help you keep more of what you earn and move forward with confidence.
REED COVAR, CPA, ASSOCIATE PRINCIPAL
“Many CPAs overlook regular client check-ins, but proactive reviews are key to uncovering opportunities and optimizing tax planning. At minimum, every engagement should include an annual review. This ensures you maximize your CPA relationship, achieve tax savings, and gain clarity for the future.”
Tax Strategy & Accounting Solutions for Dallas Businesses
The Problem: Many Dallas business owners lack timely financial data—or the strategic tax guidance needed to grow. While Texas’s lack of state income tax simplifies some areas, businesses must still manage federal compliance, payroll, sales tax, and quarterly estimated tax payments. Without proper guidance, these obligations can become costly and disrupt cash flow.
The Solution: At Dark Horse CPAs, we combine bookkeeping, tax compliance, and Fractional CFO-level advisory for Dallas businesses. From staying on top of quarterly estimated taxes and IRS filings to providing cash flow forecasting, budgeting, and growth strategies, we deliver the clarity and insight needed to make tax-smart, growth-focused decisions. With our Advisory-First approach, you gain a proactive partner invested in your success in Dallas’s competitive market.
REED COVAR, CPA, ASSOCIATE PRINCIPAL
“Many businesses view accounting and tax as separate, but every financial move impacts your tax return. Integrating business accounting and tax advisory uncovers savings, improves accuracy, and drives smarter decisions. This unified approach streamlines workflows and strengthens overall financial health.”
Nancy R.
I have used James Larsen as my CPA for many years and am confident in his work ethic and tax knowledge.
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Blog
Choosing the Right Business Entity as a Pro Esports Player: LLC, S-Corp, or Sole Proprietorship
VLOG
Collaboration and Innovation: Dark Horse CPAs
Podcast
SPEED ROUND: 1031 Exchanges
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